(Original Story was posted on February 14, 2017)
ICYMI: The NBA Development League to Become NBA Gatorade League
“At the beginning of the 2017-18 season, the NBA Development League (NBA D-League) was renamed the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced on February 14, 2017 by the National Basketball Association (NBA) and Gatorade. This marks the first time a U.S. professional sports league has named an entitlement partner.
As part of the partnership, the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, oncourt signage, and league digital assets. Additionally, Gatorade will incubate its latest product and equipment innovations into NBA G-League locker rooms, and teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and oncourt performance.
“As one of the most iconic brands in the world and a founding partner of the NBA Development League, Gatorade is an ideal fit for this first-of-its-kind partnership,” said Mark Tatum, NBA Deputy Commissioner and COO. “The NBA D-League has prepared hundreds of players for the NBA and Gatorade has always been focused on fueling players to perform at the highest level. We look forward to collaborating with the renowned GSSI team to enhance player development and our game.”
The partners will also collaborate on custom, behind-the-scenes video content which will capture NBA G-League players on their respective journeys, highlighting a shared commitment to enhancing performance through innovation.
A founding partner of the NBA D-League, Gatorade will continue to present the league’s Gatorade Call-Up platform. Since 2001, there have been nearly 500 Gatorade Call-Ups from the NBA D-League to the NBA.”
Now’s your chance to be part of history as the Tip-Off Party is less than 2 weeks away! Come and join #LongIslandsTeam as they have a full day of festivities starting with the Rising Stars “Rising Youth Games” from 12-4pm, then the Long Island Nets Pre-Game Tip-Off Party packed fun for the whole family like; face painting, bounce houses, and balloon artists, On Court Contests, Long Island Nets giveaways & more!
Then to round the whole iLuvBBAll day off, get your tickets below to see what the hype is all about!
As #LongIslandsTeam plays their first game at the All New Nassau Memorial Veterans Coliseum
vs. The Fort Wayne Red Ants.
Enjoy the intro video below and We hope to see you there! Don’t forget to tell them who sent you there!